The sales trends are changing rapidly, especially after the Covid-19 pandemic; therefore, retailers need to step up and bring their A-game to keep up. But don’t worry, we have curated a list of the hottest sales trends for 2022/23 so that you can prepare accordingly.
1.Customer wants an omnichannel shopping experience.
With the pandemic asking people to stay at home, the practice of ordering your essentials increased, and many grew accustomed to the practice. Thus, it is still in trend. Customers want the most seamless experience wherein they get everything they want right at their doorstep. It’s the customer who decides how they want to shop, when they want to do it, and where they want to do it. This means you need to be present where customers are most likely to be.
The best example would be the Amazon-style store which is the future of physical retail stores, where human interactions are reduced, and the customer gets the experience of real-life shopping without all the hassle of waiting in line to checkout or try out their fittings.
2.Personalised /targeted ads and marketing
Highly targeted ads have a high conversion rate, and that’s a fact. You can influence the customers purchasing decisions by opting for personalised marketing tactics. But for that, the data you receive should be accurate. If you are clear on that level, it’s just a cup of tea running the highly targeted ads. You influence the customers’ shopping decisions, and this means a higher chance that your products will be the final pick of the consumers.
3.Introducing AI Retail analytics to optimise store productivity
Using an AI retail analytics tool is a smart choice as it’s one of the best ways to understand consumer behaviour and optimise your stores to improve productivity. Implementing retail analytic tactics or hiring a virtual business assistant will help you improve the store experience of your customers, which can translate into increased business sales.
4.Strong-arming of your supply chain
If you are a retail store that runs on the market trends, there would be a lot of instances where the hot products run out of stock. So to ensure that the customers who visit your stores never go empty-handed, strong-arm your supply chain tactics. For example, reduce the shipping time if possible, and make sure you have backup options when your first choice fails. Implementing an agile supply chain is one of the latest retail industry trends of 2022 that you can never miss out on.
Final thoughts
To ensure that your retail store survives the test of time in this fast-paced world, wherever the trends change in the blink of an eye, you need to be updated and, above all, willing to embrace the new norms. The retail industry trends change every time, so keep an eye out for this space to get the latest updates.
